The Little Black Dress Initiative


What is the Little Black Dress Initiative?
Founded in 2014 by the Junior League of London, the Little Black Dress Initiative (LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media to highlight women’s issues. By sparking conversations, LBDI raises awareness and creates change in our communities, both globally and locally.

The JLC has spent the last 99 years empowering local women volunteers by providing volunteer, leadership, and learning opportunities designed to empower our members. This group of women then uses these skill sets in their personal, professional, and volunteer lives to empower other women in the greater Charleston area. Our LBDI campaign this year focuses on uniting women leaders and those who empower women to continue to spark real change in the Charleston community.


How can I get involved?
We invite you to join us by:

  • Wearing a black outfit of your choice and posting on social media about women who empower and inspire you.
  • Creating a fundraising page with us on Just Giving here.
  • Inviting your friends, family, coworkers, and anyone who believes in empowering women to participate in LBDI with you by wearing black, reposting, or creating their own fundraising page.
  • Using the iconic black outfit as a tool to introduce yourself to like-minded people in the community.

Together, we will create an online and in-person network of individuals who believe in empowering women. We will bring about change. Together.

All funds collected support the JLC’s unique approach of addressing community needs with well-trained women volunteers and inspired servant leadership.


What is the Junior League of Charleston?
The Junior League of Charleston, Inc., is an organization of women committed to promoting voluntarism, developing the potential of women, and improving the community through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable. The Junior League of Charleston (JLC) is one of nearly 300 Leagues worldwide dedicated to these purposes.
Every year, the League invests in the community through League-sponsored collaborative projects, like Little Black Dress, that provide financial support and volunteers.


Where will my donations go?
This annual campaign raises funds to support JLC’s mission of empowering women and strengthening families in the Charleston community. The Junior League of Charleston not only educates our members to be leaders, but combines our trained volunteers with putting funds into the community for double the impact. Last year, Junior League members invested more than 2,100 volunteer hours valued at $45,000. By supporting JLC, you help us lead with our heads, our hands, and our hearts. JLC women improve our workplaces, families, government, and nonprofits by living our mission of servant leadership.