The Little Black Dress Initiative


What is the Little Black Dress Initiative?

Founded in 2014 by the Junior League of London, the Little Black Dress Initiative (LBDI) was created as a week-long awareness and fundraising campaign that harnesses the power of social media to highlight womens issues. By sparking conversations, LBDI raises awareness and creates change in our communities, both globally and locally.

The JLC has spent the last 100 years empowering local women volunteers by providing volunteer, leadership, and learning opportunities designed to empower our members. This group of women then uses these skill sets in their personal, professional, and volunteer lives to empower other women in the greater Charleston area. Our LBDI campaign this year will expand to be the entire month of March. The month campaign will focus on uniting women leaders to establish true impact in strengthening households in the Charleston community.

How can I get involved?

We invite you to join us by:

Wearing a black outfit of your choice and posting on social media to bring awareness to restrictions poverty places on choices, opportunities, and access to resources.

Creating a fundraising page with us on Just Giving

Inviting your friends, family, coworkers, or anyone to participate in LBDI with you by wearing black, reposting, or creating their own fundraising page.

Using the iconic black outfit as a tool to introduce yourself to like-minded people in the community.

Together, we will create an online and in-person network of individuals who believe in strengthening families by eliminating obstacles to access of food, education, health, and shelter. We will bring about change. Together.

Where will my donations go?
This annual campaign raises funds to support JLC’s mission of empowering women and strengthening families in the Charleston community. The Junior League of Charleston not only educates our members to be leaders, but combines our trained volunteers with putting funds into the community for double the impact.  By supporting JLC, you help us lead with our heads, our hands, and our hearts. JLC women improve our workplaces, families, government, and nonprofits by living our mission of servant leadership.