What is The Little Black Dress Initiative? The annual campaign will take place during the week of March 12-16, 2018, to encourage conversation and raise funds supporting the JLC mission to empower women and address the effects of poverty in the Charleston community. The JLC will host several events between now and March 16 as part of the Initiative.
The JLC aims to raise $20,000 as members wear the same black dress for five consecutive days during the Little Black Dress initiative—a small gesture illustrating the lack of resources many women face due to financial hardship. Charleston County has a 17.8% poverty rate, significantly higher than the national average of 14.8% (DataUSA), and statistics show that single mothers are more likely to suffer poverty’s devastating effects.
JLC Members participating in the fundraiser will post to their personal social media accounts daily to bring awareness to the campaign. In addition, each member will have their own supporter page through the online fundraising site, https://give.everydayhero.com/us/team-little-black-dress-initiative-2018/members. All funds collected support the League’s mission and several local nonprofit partners, https://www.jlcharleston.org/community/partnerships/.
In addition to supporting your favorite LBDI member, you can also support this cause by attending one or more of these events throughout the Charleston area over the next few weeks:
Wednesday, March 7 through Wednesday, March 14 at 12 p.m.
Online Shop & Support: www.jervanjewelry.com
Sunday, March 11 from 10:30-11:30 a.m.
Barre Class at The Barre Code | https://www.eventbrite.com/e/junior-league-charleston-little-black-dress-at-the-barre-code-tickets-43453299990
1440 Ben Sawyer Blvd., Mt. Pleasant
Wednesday, March 14 from 6-8 p.m.
Shop & Support on King Street | https://www.facebook.com/events/910625692442098/
Participating Shops: Alex & Ani, Skinny Dip, and Spartina!
Friday, March 16 from 6-8 p.m.
Percentage Night at Pour Taproom
560 King Street, Charleston